MAN 4602 – Term Project Pg. 1 of 3
MAN 4602 – INTERNATIONAL BUSINESS
TERM PROJECT GUIDELINES
INSTRUCTOR: DR. DOREEN J. GOODEN
OBJECTIVES: Companies engaged in international business routinely conduct due diligence surveys of potential overseas markets prior to entry. This project is designed to give you hands-on experience in pre-entry research and analysis of foreign markets.
1. You must first select a country of your choice – EXCEPT the U.S.
2. Submit a written report of your findings using the following format:
I. INTRODUCTION (5 points)
Provide a brief description of the physical characteristics of the country. Include:-
II. SOCIOECONOMIC AND CULTURAL FACTORS (20 points)
· Size and average age of population
· Languages spoken
· Level of education….